The new middle class: "THE DOING VERY NICELY THANKYOUS
Cast in the image of their patron saints, the new leader of the Conservative Party and his wife, Dave 'n' Sam Cameron, these people might well have described themselves as upper class in a less democratic, less eager-to-be-elected age.
In their late thirties and early forties, they are socially progressive but economically conservative and highly educated, with degrees from Oxbridge or the Sloanier red-bricks. As they approach the end of their long march through the institutions, they now occupy places near the top of the professions - law, medicine, politics and even advertising.
With a household income in excess of pounds 200,000, they spend serious money on status symbols such as travel, food and interior design. They'll be found
holidaying in Kerala, doing the school run in a Porsche Cayenne and eating at Bentley's Oyster Bar And Grill.
Brand preferences tend to be expensive and slightly obscure. So she dresses in Chloe, he buys his suits from the Saville Row-with-a-modern-twist tailor, Richard James."