Autumn Gold 2001, Breaks and Special Offers

A GOLDEN SEASON

Pic: The Hermitage by Dunkeld
The changing colours of the landscape and the spectacular sunsets make Scotland an enchanting place to be during autumn and there are plenty of opportunities for a late break with Autumn Gold as Lorraine Wakefield discovered.

The leaves are starting to turn, the sun has lost its warmth, the mornings are cool and crisp and the evenings are shorter with spectacular sunsets. Autumn has arrived in Scotland and there is no better time to visit than now thanks to visitscotland's Autumn Gold 2001.

Although the Scottish weather has a reputation of being wet and windy all year round, during the autumn months it is often dry, bright and sunny offering the perfect chance for some late season sightseeing or outdoor activities once the crowds have gone home.

The beauty of the autumnal landscape ablaze with golden, yellow, reds and browns in the forests and hills make the Scottish scenery even more awe inspiring than usual and, of course, the changing seasons make cosy nights by roaring fires in local pubs much more enjoyable too.

As well as all that Scotland has to offer the Autumn Gold 2001 campaign also offers some fantastic value for money breaks in Scotland and special offer transport prices to get here according to Rona Wallace, visitscotland UK and Ireland marketing manager.

"The campaign is aimed at October and November, extending the season and has worked very well for us in the past as we are working with traders to bring offers to potential customers," said Rona.

"It is a quiet time of year, after the summer rush and it is a time for reflection and there are good value offers around. We are also working with the transport operators making it more affordable for people from the south and people from Scotland itself who want to take a short break.

"Our website has late availability offer which are new this year so if anyone happens to have, say a Tuesday and Wednesday empty, they can they can take a late availability offer in addition to the Autumn Gold offer.

"That encourages last minute breaks and people using the website tend to book at the very last minute and I would like to see that facility carrying on as it is another opportunity for consumers as well as the traders to benefit."

Autumn Gold have teamed up with ScotRail and airlines like Go and Ryanair who are all offering good value tickets to Scotland to take an autumn break and getting here really has never been cheaper.

Pic: Plockton on Loch Carron
Much of the Autumn Gold marketing is aimed at those needing to wind down and relax and according to Rona there is no better place or time to do that than in Scotland during autumn.

"It is quieter and our whole marketing campaign is aimed at how people are stressed and squeezed for time and asking them why not escape to Scotland?" continued Rona.

"Autumn is a time for reflection and rediscovering yourself and there are some excellent offers so you can get a good value and good quality break," she added.

Some of the great deals on offer include a pampering package at a choice of eight luxury hotels with champagne on arrival, afternoon tea, dinner and unlimited drinks from just £99 per person per night for a minimum two night stay.

Or you could escape from the stress of the city with a trip to the Inner Hebridean island of Mull to stay in the Dungrianach B&B with fabulous views over Iona for a price of just £50 per person for three nights bed and breakfast.

A stay at the Crowne Plaza Edinburgh in the capital's historic Royal Mile, which boasts its own leisure club, pool and bar, will costs just £42.50 per person per night for bed and breakfast during Autumn Gold or you could even stay in the 450 year old Fernie Castle Hotel in Fife at a special prices from £49 per person per night.

There are also special offers for visitor attractions with Historic Scotland sites open during autumn offering two for the price of one with your Autumn Gold card and getting around will be easy with the ScotRail Freedom of Scotland pass which offers cheap travel and discounts on tours and hostel accommodation.

So whatever kind of break you are looking for why not go for Autumn Gold in Scotland?

Information on Autumn Gold 2001 offers can be found on the website www.visitscotland.com where late availability offers are updated daily. For a free brochure call 08705 511 511.

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