Rosyth ferry service, Rosyth, Lothian, Scotland

SAIL INTO SCOTLAND

As the first direct ferry service between Scotland and mainland Europe sets sail Hilary McNally looks at how visitors and Scotland's tourist industry stand to benefit.

"Scotland is now closer than ever before!" That's the message from VisitScotland chairman Peter Lederer as Superfast Ferries launch the first direct ferry link between Scotland and the rest of Europe.

In a letter to Superfast passengers he highlights the fact that a holiday in Scotland is now only an "overnight sail" away and that all of Scotland is within easy reach of the ferry port at Rosyth.

It is an important point to stress. According to Patrick Laughlin, chief executive of the Kingdom of Fife Tourist Board, a major factor preventing visitors from mainland Europe choosing Scotland as a holiday destination is a perception of inaccessibility.

"It is a well documented fact that the main reason why people from northern Europe in particular don't come to Scotland is the time and expense they believe is involved in getting here," he said.

"Their aspirations to visit Scotland are actually very high but there has been a perception that it is not easy to get to. Until now travelling here may have taken two days off their holiday."

Hopes are now high that the launch of Superfast Ferries' service between the Fife port of Rosyth and Zeebrugge in Belgium on May 17 will make potential visitors realise Scotland is now well within reach.

"One of the great things about this new service is that it is symbolic," said Mr Laughlin. "Scotland is now accessible directly from Europe and combined with more budget airline links it is far easier to get to."

He is however keen to dampen down any over-enthusiastic claims the new service could be the answer to Scotland's recent tourism difficulties.

"It is important to stress that the service is primarily a freight service. Only about 20 percent will be passenger related and it has to be remembered that it will also take Scots away to overseas holidays.

"But it is a start and if it is successful then other ferry routes may open up, particularly between Scotland and the Baltic states. It is a nice thought that one day there may be sailings predominantly for passengers but the main priority at the moment is to make this service a success. There has already been an encouraging level of interest from Europe."

So far there have been around 50,000 advance bookings for the service which will operate all year round and although the ferries may be primarily freight orientated the facilities on board for passengers are impressive.

Each of the route's two ferries boasts a games room, sauna, whirlpool and massage areas, conference rooms, business centre and Internet facilities, restaurants, bars, card room, disco and children's playroom.

There is room for 626 passengers and more than 100 private cars as well as 110 trucks. Although the possibility of a direct ferry link with Europe has been talked about for almost a decade work on the Rosyth service didn't begin in earnest until late last year (2001).

"Rosyth has been the preferred option for the past five years but it was only on December 21 that we got the go ahead so really there has only been just over four months to get everything ready," said Mr Laughlin, who explained that delays in securing a European grant put the work on hold.

"The only part of the project not complete is the new passenger terminal at Rosyth. There is a temporary one in place at the moment and the new one will be ready by July."

The new service will be officially launched on May 17 by Pericles Panagopulous, chairman of Superfast parent company Attica Enterprise at a ceremony in Rosyth. Dignitaries from Greece where Superfast is based and Belgium will be in attendance as will first Minister Jack McConnel.

For more information on the new Suerfast service visit the website at: www.superfast.com


(16/05/02)

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